FIRST TIMES
Gen Z we’re moving away from searching on the Google app and using social platforms instead. So to break that habit, change behaviour and get them to start using the Google app again, we launched Google ‘First Times’. Tapping into the universal truth of everyone has to do something for the first time.
Partnering with some of Australia’s most-loved TikTok creators, we turned real-life first-time moments into content that showed how Google’s visual search could help you find what you’re looking for - even when you don’t know how to ask for it yet.
Role: Group Creative Director
Creative Team: Rory Pearson & Michael Graziano