NIKE
SHOW YOUR 5
With the growth in popularity of five-a-side football, especially amongst younger players. Nike aimed to launch a range of apparel and boots into the market. ‘Show your 5’ was an integrated nationwide campaign.
We invited kids from all over the country to take part in a five a side tournament, highlighting their skills on the pitch by subverting CCTV cameras.
16,000 players took part in more than 200 tournaments over an 8 week period, with the final being broadcast live on YouTube.
THE NUTMEG KID
Role: Creative