MAKE IT COUNT
2012, the year the Olympics came to London. A big year for all athletes, especially the British ones. So before Big Ben had the chance to chime in the new year, we asked Nike athletes to make a New Year’s resolution. And tell us how they we’re going to make it count in 2012.
Inspiring their fans and grass root athletes to make pledges of their own.
THE EXHIBITION
Creative Directors: Darren Wright & Guy Featherstone