REXONA
PITVERTISING
The BBL, a tournament saturated in sponsorship that costs millions.
So how do you stand out when you haven’t got the budgets of the big guns.
You hide your logo and only reveal it at the most dramatic moments of the game
In a sponsorship space that has never been done before and is perfect for an underarm deodorant.
Role: Joint ECD with Brendan Willenberg
Creative team: Rowan Foxcroft, James Beswick, Smaran Jworchan